Mariam Gordiashvili
HR Project Manager
April 20, 2026
In this article we reveal the reasons for the effectiveness of personnel assessment systems in IT companies and offer specific solutions for non-IT businesses. The material will be useful to HR directors, company managers and anyone interested in increasing the effectiveness of personnel assessment.
Mariam Gordiashvili
HR Project Manager
Contents
- The main problem is not the assessment, but the lack of a system
- The second problem is the low level of digitalization
- The third problem is the lack of clear criteria
- The fourth problem is the approach to evaluation as a one-time event
- Rules for successful implementation of digital tools
- Practical implementation plan
- Conclusion
HR teams from outside IT companies regularly face the same problem: personnel assessment processes seem cumbersome, subjective and do not always produce measurable results. At the same time, IT companies publish successful cases and talk at conferences about their experience of easy launches.
Why does this happen? And what can non-IT businesses learn from IT giants? Let’s find out in this article.
The main problem is not the assessment, but the lack of a system
In non-IT companies there is often no uniform logic in processes. This creates chaos: the HR department wastes time collecting disparate data instead of analyzing and developing personnel.
IT approach is systematic at all levels. It starts with little things and builds into a single chain. For example:
- code is written according to the same rules;
- meetings are planned through calendars with agendas;
- sprints break the work into measurable segments;
- retrospectives record improvements.
And this is reflected in HR processes:
- grades are tied to real skills;
- KPI and work results are transparent and easy are digitized;
- feedback is given regularly and in a structured manner.
Therefore, the first recommendation is to pay attention to a systematic approach at the level of the entire company.
Research shows that implementing HR analytics and end-to-end processes significantly improves the quality and accuracy of HR decisions.
Step 1: Standardize core processes:
- unified template for reports (electronic);
- general calendar of meetings with mandatory fields “agenda” and “results”;
- checklists for typical tasks (goods acceptance, service client).
Step 2. Automate data collection:
- CRM for recording interactions with clients;
- task tracker for setting tasks (even for non-IT departments);
- chat bot in corporate messenger for quick polls.
Step 3: Link processes to assessment:
- in reports, highlight the “achieved KPI” block;
- in the task tracker, set up automatic notifications about overdue tasks;
- discuss not only at retrospectives projects, but also team skills.
Free guide
Guide to 360 degree assessment with questionnaire templates and sample report
The second problem is the low level of digitalization
In non-IT companies, employees often do not have corporate email or instant messenger, some kind of common database and tools for recording work results.
Because of this, feedback is lost and not processed on time, data is duplicated, and evaluation becomes impossible.
Digitalization is the basic environment of IT companies, which creates a “digital footprint” of each employee. There are several recommendations on how to increase its level without high costs:
Create a single environment: online + offline. For example, place QR codes near machines/warehouses. Employees will be able, without leaving their work area, to complete surveys, report a problem, mark the end of a shift, etc.
Implement corporate messenger. It is not necessary to use paid tools for this – create a VKontakte community or a group in MAX. This will not only facilitate the company’s communication with employees, but will also become part of the work with the employer brand: through such channels you can share company news, employee stories, and talk about corporate culture.
Move from paper to electronic media. Yandex Documents or their equivalent will help you fill out reports, write applications even from your phone, the employee will not have to leave their workplace for a long time and stand in line at the printer. This will not only speed up processes, but will also add the much-important digital footprint to the work of all departments.
Companies that implement digital HR tools are ahead of other organizations in terms of speed of change implementation and process efficiency by more than 10%.
The third problem is the lack of clear criteria
In non-IT companies, evaluation criteria are often vague: “worked well,” “showed leadership qualities,” “was involved.” Such formulations cannot be measured. In addition, personnel evaluation often depends on the personal perception of the manager. One manager values initiative, another – diligence, and a third – loyalty. As a result: again lack of consistency.
IT companies initially build processes around data. The code either works or it doesn’t, the task is either completed on time or overdue. This creates a culture of objectivity.
According to research results, companies with detailed competency maps are 35% more likely to achieve strategic goals.
The solution here is not to complicate the evaluation form, but to “build” it into the workflow.
Develop “competency cards” for each position with specific indicators:
- instead of “communication skills” – “conducts presentations for clients without errors in terminology”;
- instead of “organization” – “meets deadlines for submitting reports in 100% of cases.”
Implement “digital footprints” to assess non-IT specialists:
- for sales managers – a CRM system with recording of all stages of the transaction;
- for marketers – dashboards with key campaign metrics;
- for production staff – checklists with photographs of completed tasks.
The fourth problem is approaching evaluation as a one-time event instead of Continuous Performance
In non-IT business, evaluation is still often perceived as an event. Once every six months or year, HR launches the process, employees fill out questionnaires, managers give ratings, and that’s the end of it.
There is practically no such model in IT companies. There, assessment occurs constantly: in tasks, in discussions, on general calls. This is the philosophy of Continuous Performance – continuous assessment built into work.
This approach is becoming dominant outside of IT. Companies are phasing out annual Performance Reviews in favor of regular 1-1 meetings and short feedback cycles. The reason is simple: in a rapidly changing environment, a year is too long to adjust employee behavior.
Implementing a Continuous Performance approach does not require complex steps. It starts with changing the rhythm of work. Short regular discussions, recording task results, a feedback exchange system – all this creates the feeling of a “live” system.
HR processes require consistency at every step: an employee must be able to easily find the information necessary for work, get sick leave or communicate with a colleague. The difference in the approaches of IT and non-IT teams is a chasm that the HR team needs to bridge. This is a difficult task, but Appraise is ready to help you with it.
Valery Meshkov, founder of Appraise
Rules for successful implementation of digital tools
1. Gradual implementation
Phased implementation is a key success factor in the digitalization of HR processes. You should not try to automate all processes at once. Start with basic tools and simple solutions that solve your most pressing problems. This will allow employees to adapt to changes, and management to evaluate the effectiveness of each solution and adjust the implementation strategy.
2. Focus on specific business tasks
Targeted adoption of digital tools should be based on real business needs. Before choosing technologies, analyze problem areas and identify key indicators that need to be improved. This approach ensures that investments in digitalization will bring concrete benefits and quickly pay for themselves.
3. Staff involvement
The active participation of employees in the digitalization process is critical to the success of implementation. It is necessary not only to inform staff about upcoming changes, but also to involve them in testing new tools, collecting feedback and improving processes. When employees become co-authors of changes, they are more loyal to innovations and help identify and resolve emerging problems at an early stage.
4. Integration with existing processes
Seamless implementation of new tools into current work processes is the key to successful digitalization. New technologies should complement, not replace, traditional ways of working. It is important to ensure that new systems are compatible with the tools and processes already in use. This approach minimizes resistance to change and helps maintain operational efficiency while adapting to new tools.
Remember that the success of implementation depends not so much on the complexity of the technologies used, but on the correctness of their application and compliance with the real needs of the business.
Practical implementation plan
This is an example script. It will help you better navigate or create a specific action plan for your company.
Stage
Your actions
Audit of current processes
Rate:
- level of digitalization (is there mail, messengers, CRM);
- availability of standards (report templates, checklists);
- where data is lost.
Digitalization Pilot
Select a department and implement:
- QR codes or chatbot for recording tasks;
- single template reporting;
- weekly mini-retrospectives.
Training
Conduct training:
- how to work with new tools;
- how to give constructive feedback.
Scaling
After the success of the pilot:
- connect other departments;
- integrate the data into HR system;
- link the assessment results with grades and bonuses.
Monitoring
Track:
- reporting time;
- employee engagement;
- accuracy data.
Conclusion
IT companies do not have secret knowledge or unique HR practices – they they simply found themselves in an environment where it is impossible to work without transparency, data and regular feedback. As a result, evaluation there became a natural extension of the processes, rather than a separate bureaucratic procedure. In non-IT business, the situation is the opposite: as long as there is no system, digital footprint and clear criteria, any attempt to introduce assessment will run into subjectivity and resistance.
The good news is that you don’t have to catch up with IT, spending a lot of money and resources on it. It is enough to start from the base: record the results of work, integrate assessment into daily processes and make feedback regular. When transparency and predictability appear, any methodology – KPI, grades, assessment – begins to work.
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